College of Mass Media and Communication Technology

Undergraduate

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About College

The College of Mass Media and Communication Technology was established in July 1996 by the Presidential Decree number (245) of 1996. It offers undergraduate students a wide range of courses in the field of Mass Communication. The College includes three different departments: Radio and Television Department, Public Relations and Advertising Department, and Journalism Department. The College aims at providing a special program of high-quality education for potential work development. The college also prepares the Mass Media and Communication graduates with the requirements of a highly competitive job market. The College of Mass Media and Communication Technology provides a range of career opportunities offering certificates of Bachelor of Mass Communication in two branches; one in Arabic and the other in English. The College recruits high-caliber academicians and practitioners as academic staff in the two branches. Many of the staff members are internationally renowned with years of international experience in their field of expertise. In addition, the teaching staff of the College of Mass Media and Communication Technology work together in a team spirit to present a wide range of scholars perspectives’ and employ it in teaching. Among the distinguishing factors of the college is that its three Departments pursue research projects and train on mass media topics of pressing local, regional, and global significance.
Since the establishment of the College of Mass Media and Communication Technology, many students have graduated and currently working in highly strategic media institutions.

The Philosophy guiding the college’s efforts is that journalists and the other communicators must understand the political, social, economic, and cultural forces operating within society. For that reason, students acquire a background in humanities, social, and natural sciences, while preparing themselves for careers in journalism and mass communication.

Students are exposed to the main courses, which form the history of communication, and, in the meantime, they are made aware of the role of computers in communication.
The courses in journalism, radio & TV, and advertising is professionally oriented to train the student in the skills of writing and editing within the framework of ethics and responsibility.

The college has up-to-date facilities and equipment for study and practice in mass communication fields. These facilities include networked computer labs, photography labs, digital photography hardware, and software and broadcast studios. The College Library offers access to the latest electronic databases. Field experience in journalism, advertising, and public relations/information is part of graduation requirements. A total of 150 credit hours are needed for graduation.

About To introduce the college and its establishment:

College name: Mass Media and Communication Technology

Its location: Sixth of October City – Al Motamayez District – Arab Republic of Egypt.

The name of its affiliated university: Misr University for Science and Technology, the first leading private university in Egypt.

Establishment date: It was established by Republican Decree No. 245 of 1996 in accordance with Law 101 of 1992 regarding the establishment of private universities, to grant a bachelor’s degree in media, and the study began in accordance with the decision of the President of the Supreme Council of Universities No. (45) Of 2000 equivalent to a bachelor’s degree in media awarded by Egyptian universities and subject to the Universities Organization Law No. (49) Of 1972 and its executive regulations in the corresponding disciplines.

Study period: 4 years

Teaching methods:

1- Employing the latest educational technologies such as active, interactive, electronic, and virtual education.

2- The multiplicity and diversity of teaching and training methods.

3- A mixture of academic experts and practicing experts.

4- Continuous evaluation of the educational and training process.

5- Building institutional capability.

6- Establishing an internal system to ensure quality and its continuity.

7- Follow objective criteria to evaluate learners.

8- Diversification of learning resources.

9- Encouraging the publication of research in international journals, conferences and forums.

10- Reinforce community participation and constantly evaluate its effects.

11- Achieving justice, transparency and flexibility in the method of providing educational and research services to meet the needs of stakeholders.

12- Concluding professional, training and research partnerships with relevant local and international bodies.

Departments

Department of print and electronic journalism

The Department of Print and Electronic Press, which includes the history of press and the innovations of electronic journalism in the digital media environment.

The department includes a mixture of various scientific competencies and professional practitioners.

It depends on the scientific presentation, cultural construction, and practical application in college laboratories and press institutions in all stages of journalistic work, starting with the idea, editing, and publishing through multimedia.

Vision:

Print and Electronic Journalism department at the faculty of Media will be a prominent model in the field of practical and applied training in the field of media studies and the competitive professional labor market, and that absorbs the basics of journalistic practice and information technology.

Mission:

The department is working on graduating creative journalists in all stages of media work and its specializations through a number of scientific content and applied programs. The graduate also understands the arts of writing in multimedia by writing text units and the art of static and moving images in various media performance platforms.

Strategic objectives of the Department of print and electronic journalism:

1- Increasing the effectiveness of the curriculum in the context of the journalism department program and the curricula related to the faculty departments in determining the appropriate content, putting forward proposals for development, and selecting renewable scientific references.

2- Adopting a policy of continuous practical training for students in the context of the needs of professional practice, the capabilities of the college and the nature of journalistic work.

3- Preparing the department’s program for academic accreditation by the National Authority for Accreditation and Quality in the Arab Republic of Egypt.

4- Establishing a system of governing values in teaching and learning processes and their subsequent implications for journalistic work.

5- Participation in the marketing of services through workshops, consultations and training with a number of press institutions, while entering into partnerships to cooperate with relevant institutions and to produce professional content that can be marketed in the labour market.

Department of Radio and Television

The Radio and Television Department depends on introducing the student to all aspects of radio and television, whether (directing – production – photography).

The department has a distinguished group of professors specialized in this field. In addition to that, hosting the constellation of professional media experts, in order to graduate who are capable of competing in the labor market, based on the vision, mission and strategic plans of the College.

The department seeks to keep pace with the methods of quality in research and its sciences in a way that will be compatible with the development of university education.

The vision, mission, and strategic objectives of the department:

The Vision:

Make the department a pioneer in educating radio and television students and qualifying them in the fields of scientific research and community service.

The Message:

Preparing student competencies scientifically and professionally and providing a research and training environment in accordance with quality standards in

University education and research and consultancy in the field of radio, television and film to meet the needs of the labor market and its future directions.

Objectives of the Broadcasting and Television Department:

Scientific goals:

– The integrated scientific and cognitive construction of the student in the audio-visual production industry.

– Providing students with specialized research skills in the fields of research and local studies and film.

– Developing a creative culture and nurturing talented people in audio-visual media.

Professional Objectives:

– Training on the application of basic production concepts in all visual production processes and audible.

– Introducing the professional ethics of audio-visual production.

– Providing students with real experiences in audio-visual production work environments, whether in laboratories and department studios or in outdoor environments.

Community service goals:

– Meeting the needs of the national and Arab labor market for qualified professionals in the fields of radio, television, and cinema.

– Carrying out scientific advisory studies that contribute to the development of media work in general and the field of radio and television in particular.

Department of Public Relations and Advertising

The Department of Public Relations identifies the student with the organizational and administrative aspects of practicing the profession of public relations in terms of its objectives, organizational forms of its departments, its organizational position, and the selection of its employees. Through the courses of this specialization, the student is also introduced to the aspects of managing advertising activity with all advertising agencies, and the economic and marketing factors affecting it.
Besides this, a group of specialized faculty members introduces the student to the methods of editing, producing, and directing printed media materials in newspapers, publications, and pamphlets. This specialization also deals with the stages of implementing road and poster advertisements used in public relations programs. As well as printing methods and types, and the suitability of each type to each form of printed media materials, and the technical and executive aspects of advertising.
This specialization also supports the student’s knowledge of how the facility achieves its objectives by building and maintaining good and fruitful relations between it and its target audience, whether outside or inside the facility, in addition to learning how to manage crises that may occur in companies.
The vision of the Department of Public Relations and Advertising:
With the development that we are witnessing daily, and emergence of electronic means of communication, new developments have taken place in the fields of Public Relations and Advertising. The Public Relations Department looks forward to keeping pace with the challenges that accompany them besides facing them by preparing a graduate can deal with these developments, and excels in the labor market locally and globally.
The department’s vision also derives from the department’s graduates benefiting by providing them with various professional training at the hands of well-versed experts in the fields of Public Relations.

Message of the Department of Public Relations and Advertising:
The message of the Department of Public Relations and Advertising stems from the orientation to prepare graduates who are proficient in working in the advanced fields of Public Relations and being familiar with modern Advertising strategies in order to be able to deal with new communication and information technology then apply them in various fields, whether electronic or on the ground. Besides proficiency in institutional work in the light of high professional ethics and agreed codes of honor.
The mission of the Department also aims to be part of the development of media and professional institutions and the local community by employing qualified graduates and training programs in the areas of Public Relations and designing successful advertisements.
Strategic objectives of the Department of Public Relations and Advertising:

– Preparing a group of students and researchers who master theoretical, practical and professional skills in the field of Public Relations and being familiar with various knowledge in the fields of promoting companies, institutions and establishments, designing effective advertisements, and developing communication systems and digital media.
– Supporting scientific research by holding various workshops, conferences and seminars, and preparing scientific thesis that contain new topics in the field of Public Relations.
– Serving the Egyptian and Arab community by addressing social problems and trying to address them by encouraging students of the department’s graduation projects to conduct integrated media campaigns for social marketing and provide solutions, proposals and recommendations to confront these problems.
– Teaching students in the department strategies to solve and manage crises.
– Analyzing public opinion indicators and trends while providing clear explanations for social phenomena regarding issues of public interest while applying correct scientific research methods.
Graduates of the department acquire the skills of dealing with traditional media and social networking sites in order to reach the goals of companies, institutions and organizations.

College Administratives

Dr. Howayda Mostafa
Dean of Mass media and Communication Technology
- Dr. Ghada Hossam Eldin Roshdy
  Vice Dean for Education and Students Affairs
- Prof. Dr. Amani Omar Elhousiny
  Vice Dean for postgraduates studies and research

Vision

Mission

objectives

Academic degrees awarded

Message From The Dean

College Vision

The Faculty of Mass Communication, Misr University for Science and Technology is a pioneer, with a competitive presence within the system of media faculties locally and regionally, working to strengthen the fields of educational and research cooperation, to develop the Egyptian media environment and serve the community.

College Mission

The Faculty of Media and Communication Technology at Misr University for Science and Technology seeks to prepare qualified graduates to join various media and communication institutions, through a system of academic and training programs that work to refine the scientific and applied skills of its students, keep pace with the needs and changes of the labor market, ethics and values of society.

College objectives

- The Faculty of Mass Media and Communication Technology works to be a unique platform for building media skills for its students and graduates, by providing a system of courses and a training mechanism that works on forming the student’s integrated media personality, and is based on continuous development and blending of the elements of skill and knowledge formation for students, while placing them in an applied work environment All the time and from the very beginning of their college admissions, where the college provides experts and trainers who provide a variety of comprehensive training in various media fields .
- The student receives trainings from the first day of joining the college, this play a key role on supporting student s’ professional skills and develops it in the fields of radio and television, print and digital journalism and Public Relations and Advertising, Also provide a space for training on innovations related to media based on the Internet and social media platforms, as well as interactive media applications for smart phones.
- The college provides the capabilities of modern studios and laboratories, and uses specialized expertise to place students in a professional media education and training environment.
- This aims to be linked to the strategy of the state and the Ministry of Higher Education by making indicators of the development of the employment situation a major determinant in media education and training programs, and for that:
- The college has prepared an academic and training list that has been updated and approved by the Supreme Council of Universities, and new students are accepted on the basis of it since the academic year 2018-2019 to reflect the development of the college and keep pace with the modernization of media education and training in the world, and provide advanced media education related to the industry and the media profession in various fields.
- The regulation provides greater opportunities for the students to join the department they desire based on the student’s interest, and abilities, to achieve their hopes and professional aspirations in the field in which they like to specialize.
- The college works to create and provide a learning and training environment with diverse platforms within the college that employ the capabilities of studios and laboratories and use specialized professional expertise, in which Students through it can produce and publish their work, to represent an important professional and training work, while at the same time providing training opportunities in various media institutions.

Academic degrees awarded

Academic degrees awarded:

Misr University for Science and Technology grants, upon the request of the College of Media and Communication Technology Council, a bachelor’s degree in media in one of the following specializations:

1- Print and electronic press.

2- Radio and television.

3- Public Relations and Advertising.

In order to obtain a bachelor’s degree in media and communication technology according to the new regulation, the student must pass 132 credit hours from the requirements of the university, college and scientific department, distributed as follows:

University requirements: 21 credit hours.

College requirements: 45 credit hours.

Specialization requirements: 66 credit hours.

The specialization starts from the third academic level (the third year), and each scientific specialization includes a total of (66) credit hours.

Study language:

The study at the college is divided into two divisions: The Arabic language study division, and the English language study division. To join the English section, the student must obtain a score of 70% in the English language placement test held by the university upon admission, and it is not permissible to transfer from the Arabic section to the English section.

Message From The Dean

The College of Information and Communication Technology at Misr University for Science and Technology is undergoing major qualitative transformations after drawing itself a clear-cut map, leading it to what it seeks and aspires to: a distinguished academic institution referred to as its modern infrastructure, advanced curricula and scientific cadres capable of providing distinguished knowledge and professional output at the professional, academic and scientific research levels to meet the needs of the media labour market. The college is constantly endeavouring to update its curricula, mix theoretical lectures with practical applications in order to find a professional graduate who can prove his/her competence in the labour market and be distinguished in various fields of Mass Media. This scientific process and the continuous modernization of postgraduate studies continue with a master’s programme “Social Media and Digital Communication” that seeks to address societal issues, interact with formal and informal institutions, and solve their problems within the framework of specialization and research applications that contribute to activating the logo of the academic institution in the service of society. The college also keeps pace with the requirements of times in media work and aims to prepare graduates who can contribute and participate in the performance of academic and applied activities in the branches of Mass Media and communication sciences, and to enable them to communicate effectively with others through the development of their media skills, encourage them to work independently and collectively, make use of modern technologies to meet the requirements of the labour market and to be students of the College of Mass Media and Communication Technology as ambassadors of Misr University for Science and Technology. The three departments of the college: Journalism, Broadcasting and Public Relations and Advertising in their goals and mission are based on the same vision of advanced professional media graduation, armed with modern knowledge and techniques to keep up with the times in a framework of professional and social responsibility. The College of Mass Media and Communication Technology serves as a unique arena for building the media skills of its students and graduates through the provision of curricula and practical training system that works on building integrated media personality and is based on continuous development and mixing elements of student skill and cognitive training by placing them in applied work environment since joining college. Through a diverse training environment and the platforms that employ the potential of modern studios and laboratories, utilize specialized expertise to place students in an environment of education, professional media training and field training opportunities for their students in various media institutions. The college striving for further development and modernization continues.

Howayda Mostafa,

Dean of Mass Media and Communication Technology

The Vice Deanship for Post-Graduate Studies’ Message

Believe in the importance of scientific research as one of the factors that greatly affect development and progress in general, and in our desire to advance Misr University for Science and Technology and the Faculty of Mass Com, in particular, and following the plan of the state and the university’s plan to develop scientific research, the Faculty of Mass Com. Was keen to develop scientific research Starting from the update of the college plan for scientific research in accordance with the requirements of quality as a basic requirement. Also a special program for the academic master’s has been established to keep pace with what is happening around the world in the most important international universities in terms of Ranking in the fields of media and digital studies, in addition to encouraging and motivating all faculty members and the supporting staff to submit and finish research and theses in the three departments of the college as well as Encouraging faculty members to submit recent research and publish it in distinguished scientific periodicals classified in Egypt and in the region in a way that supports the research outputs of the Faculty of Mass Communication and gives it a prestigious research position to be added to the efforts of the various faculties of the university in this context.

Research and Post graduate studies

Vision

Mission

Strategic Objectives

Vision

The scientific research and postgraduate studies at the Faculty of Mass Communication at Misr University for Science and Technology should be distinguished and have a competitive presence within the various master’s programs, and work to enhance the areas of research and academic development in order to develop the study and analysis system and the work of traditional and digital media in Egypt and in the region.

Mission

The Faculty of Mass Media and Communication Technology at Misr University for Science and Technology seeks to qualify research cadres in a specialized program that has unique features that make them able to conduct research and scientific studies related to digital media, which gives scope for analysis and understanding of its effects and the pattern of public adoption and interaction with it.

Strategic Objectives

The Vice Deanship for Postgraduate Studies and Research seeks to build a knowledge and research content that has an applied dimension in the various different fields of media and communication that constitute the contemporary manifestations of the performance of each of the media and communication and the relevant results in the development of their systems and the interaction of the publics with them and the relevant contexts, outcomes and phenomena.
Providing a unique postgraduate program that gives graduates the opportunity to study a research field that is related to graduating researchers who have a competitive skills in the field of study and planning to build multi-purpose communication strategies and roles and gives the opportunity to community institutions through a generation of researchers working in a complete program systems for accurate scientific understanding.
Building academic and research skills with an applied curve that the graduate acquires, which dissolves concepts that need restructuring and establishes the qualification of graduates with academic expertise of applicable dimensions.
Providing scientific content with greater analysis, understanding and depth of the digital environment of the world today.
Qualifying graduates for job opportunities and academic, professional and practical presence in various fields of work that have become the focus of various businesses in the world of politics, industry, commerce, various businesses, institutional fields of work, and small projects together, which cannot be established without awareness and skilled employment, based on scientific and knowledge-based understanding granted by this program.
Giving graduates a broad scientific knowledge of the local and regional reality in the areas of communication and media and its requirements.
Working in accordance with the initiatives of the Ministry of Higher Education and Scientific Research and the recommendations of the Supreme Council of Universities to establish postgraduate programs that parallel the trends of the most modern and internationally rated programs.
Providing the opportunity for the faculty’s supporting staff and its graduates to enroll in the postgraduate programs of the faculty, which is one of the oldest media faculties in private universities in its inception, and where it has graduated generations of students through a number of classes of up to (21) twenty-one graduate classes since its inception.
Granting academic support and qualification opportunities to members of the supporting team and academic development opportunities for them to support their follow-up and initiative in the field of media education and training developments regionally and internationally.

Students Affairs

Vision

Message

Objectives

Vision

Developing university education to ensure a prestigious position for the college among media colleges in Egypt and abroad, within the framework of the college’s vision, to achieve a pioneering academic educational environment and to achieve leadership in developing academic performance in teaching and learning, addition to actively contributing to building a community capable to deal Effectively with sources of knowledge, and generate innovative knowledge and skills that devote the Egyptian identity.

Message

Providing distinguished academic programs in line with development plans and the needs of the labor market through an integrated educational environment, in light of an effective system education and technological development, in an effort to graduate students capable of competing in the labor market and achieving sustainable community development.

Objectives

Developing educational programs and academic courses and introducing new programs according to the needs of the local, regional and international labor market.
Raising the efficiency of the educational process in the college and providing teaching and learning resources, through pioneering academic programs in accordance with comprehensive quality standards.
Enhancing the capabilities of continuing education and developing students’ scientific research skills.
Activating the college’s role in building the student’s personality through an educational environment that attracts and stimulates creativity.
Developing a mechanism to attract international students from all over the world.
Developing the electronic structure of the college, and applying the mechanisms of the electronic book.
Activating communication with graduates and opening new horizons that allow them to compete seriously in the market.
Activating the field training system within the college and in the labor market institutions to develop students’ skills.
Providing academic and social support to college students, especially the talented and students with special needs.
Support building bridges of academic communication with other media faculties.

11. Developing the skills of faculty members to raise the quality of education in the college.

Student Guide

Community Service and Environmental Development

Vision and mission

Objectives

Vision and mission

Activating the faculty’s role in serving the internal and external community, solving its problems, and contributing to its development, by supporting the communication links between the Faculty of Mass Media and Communication Technology, and all community institutions, internal and external represented by other faculties within the University in order to achieve development and competitiveness for the faculty inside and outside.

Objectives

The main objective of the Community Service and Environmental Development Affairs is to serve the community and meet its needs. In order to achieve this, the faculty adopts the following strategic objectives:
1- Preparing practical and applied plans related to environmental and societal problems and conducting studies and research that help in solving societal problems and improve the educational process to link the theoretical side with the practical side.
2- Spreading creative thinking and modernizing study systems and programs to meet of the needs of society and the environment, that will enhance the community’s confidence in the educational and professional programs offered by the faculty.
3- Motivating, encouraging and developing the awareness of students and graduates to participate in the community, emphasizing their role in protecting the environment, enhancing their affiliation with the faculty and the community besides building positive trends for them.
4- Preserving the faculty’s internal environment, protecting it from pollution, rationalizing the use of available resources, and activating the means of sustainable development.
5- Involving external community parties (media experts, media organizations, NGOs, and local governmental and non-governmental organizations) in the faculty’s activities besides building bridges for cooperation with business organizations, various institutions and charities in order to activate the faculty’s role in providing job opportunities for students and graduates as a contribution to solve the problems of the local community.
6- Holding ceremonies, conferences, employment forums and providing opportunities for student exchange at the local and international level to develop the faculty’s role as one of the distinguished and specialized scientific, research and service centers in the field of university education.
Semi-annual report on community service and environmental development.

Quality Assurance Unit

The growing interest in Egypt at the governmental and societal levels in developing higher education institutions, with the aim of improving the quality level of performance of these institutions and activating their role in leading the comprehensive development processes, and also trying to prepare a distinguished graduate and gain the community’s confidence in the efficiency of performance, quality assurance and the continuous development of higher education institutions, systems and programs in Egypt. The Ministry of Higher Education established the Project Management Unit, and among its projects was a “Quality Assurance and Accreditation Project” for all faculties. Accordingly, Misr University for Science and Technology applied for a development project (QAAP) and actually got a project to establish an internal system for quality in 2009.

The Faculty of Mass Media and Communication Technology, through the management of the Quality Unit at the faculty, has prepared the administrative regulations for the unit in accordance with the faculty’s vision, mission and strategic plan stemming from the vision and mission of Misr University for Science and Technology in order to ensure quality to achieve accreditation.

Vision

Message

Objectives

Vision

“Achieving a high level in the college’s performance among the distinguished media colleges locally and regionally”

Message

The unit seeks to spread a culture of quality and performance evaluation in all elements of the educational system and research and service activities provided by the college in light of the standards of the National Authority for Quality Assurance and Accreditation and adopting a process of continuous improvement of institutional and academic performance to raise the level of efficiency and competitiveness of its graduates and gain the confidence and satisfaction of the beneficiaries in order to achieve comprehensive quality and access to accreditation.

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– Suggesting the general policy for performance evaluation and quality assurance in the college.

– Designing and preparing various evaluation methods, questionnaire forms, and tools necessary for evaluation, identifying strengths and weaknesses, and working to improve them in the light of the concept of quality.

– Spreading the culture of quality in the college by organizing seminars, training courses and workshops that meet performance evaluation and quality assurance.

– Continuous evaluation of the axes of academic accreditation (educational effectiveness and institutional capacity).

– Providing technical support to new members of the college.

Continuing to develop the capabilities of faculty members and the administrative staff with regard to quality.

– Continuous training and rehabilitation for all faculty and staff members at the college.

– Raising the level of transparency and credibility.

– Follow up on the college’s educational problems and develop plans for improvement.

– Forming working groups with students to activate their role in quality assurance.

– Coordination between scientific departments.

– Participate in the assessment of the current situation, and the preparation of the college’s self-study.

The College of Mass Media and Communication Technology was established in July, 1996 by the Presidential Decree number (245) of 1996. It offers undergraduate students a wide range of courses in the field of Mass Communication. The College includes three different departments: Radio and Television Department, Public Relations and Advertising Department, and Journalism Department. The College aims at providing a special program of high quality education for potential work development. The college also prepares the Mass Media and Communication graduates with the requirements of highly competitive job market.

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